Art Rental 'Like Butter Play Toast' attempts to step away from the idea of “owning art”.
Instead, it emphasizes the experience of “living with art” while nurturing the relationship between the connoisseur and the artist. By consciously placing the artworks outside of an art market that fetishizes the buying and selling of art, it attempts to shed some of the transactional baggage that accompanies being involved in such a market. Art Rental aims to serve those who appreciate art but do not want to commit to a specific artwork, or those who simply cannot afford to purchase art. This collaboration thinks small and local - much like your favorite neighborhood bakery - and thus potentiates the experience, the community and the daily joy art dreams to bring.